DESIGN STATEMENT:
Strong Pilates is a gamechanger in the Australian fitness industry, combining pilates and rowing for a full body workout. This high intensity, low impact model has proven to be a popular choice for fitness enthusiasts with the company growing in a short period of time. The Alexandria franchise aims to continue this success story by moving into an area where this model can thrive surrounded by both commercial and residential clients.
The new tenancy which is 295 m2 is located in the Bourke Centre building containing offices, cafes and restaurants. The inspiration behind this space is to be in line with the Strong branding and bring in the industrial nature of the area whilst keeping a warm and inviting atmosphere. Circulation and function were key aspects which were considered in the spatial planning. The entrance will contain the reception, waiting, merchandise display and lockers. The mobility zone, workout space and change rooms/bathroom will branch off from the entrance. The space will facilitate 20 row formers, 2 receptionists, 2 change rooms and 1 kitchenette.
